All Photos Credit score Freya Rose

It’s time to reclaim a drained trope. As entertaining because it was, the shoe-crazy shopaholic has solid a shadow on the style trade for lengthy sufficient. Ladies don’t need sneakers that final a season. Whether or not they’re purchased to sparkle and click on their approach down a paved avenue, or to be gingerly positioned on a shoe rack with a promise to put on them to the subsequent huge factor, those that spend money on footwear are collectors, trend curators. It’s only truthful, then, that the items they accumulate are worthy of being known as artworks. That is Freya Rose.

Established in 2010, Freya Rose has redefined British fashionable luxurious with their couture shoe designs. Recognized initially for his or her beautiful bridal items and accompanying bejeweled shoe clips, they’ve since expanded into girls’s footwear extra broadly, designed for particular events — or for individuals who wish to really feel particular no matter event. Crucially, they’ve maintained their ethos of gradual trend all through their 12 years within the trade. With solely 50 pairs of sneakers launched with every new assortment, Freya Rose stays enticingly unique whereas concurrently championing moral apply.

The Iconic Mom of Pearl Assortment

Their signature assortment is, after all, the Mom of Pearl. Sourced and hand-cut by artisans in Bali, the shimmering pearl shells are delicately inlaid into the heels of their satin sneakers. As the one gemstone created from dwelling creatures, the pearl is related to femininity, sensitivity, and creation. 

Freya Rose embraces this highly effective image with some playful personification; the platforms are known as Bonnie, the sandals Gigi, and the low block heels Martina, to call just a few. Supplied in elegant ivory or glittering champagne shades, the pair you obtain is assured to be really distinctive. Every pearl was crafted lengthy earlier than it reached human fingers, in any case, having been first formed by the pure world. It’s this potent essence — of femininity, of nature — that empowers those that put on these iconic items.

Who’s Freya Rose?

Couture Shoe Designer and CEO, Freya Rose

Freya Rose’s story begins together with her mom Dr. Barbara Tipple. A world-renowned jeweler, her extraordinary collections could be discovered within the Barbara Tipple Goldsmiths retailer reverse The Ritz, London. Earlier than that, nevertheless, there was the Barbara Tipple in Southsea. Residing above this retailer, Freya crammed her after-school hours admiring and absorbing her mom’s work. With a childhood spent amongst glowing gems and provoking craftsmanship, it’s no surprise that Freya went on to pursue a Shoe and Accent Design diploma on the London School of Vogue.

It was at college that her inventive aspirations started to take a form acquainted to Freya Rose’s present clientele. Working carefully together with her stepfather (a grasp goldsmith), Freya’s ultimate piece was a prototype of her signature assortment, a triumphant marriage between the jewellery that decided her previous and the couture shoe design that may come to outline her future. Freya’s ardour for moral apply first discovered a voice right here, too, as her accompanying dissertation explored the fraught ethics of the Kalahari Desert’s diamond commerce.

At present, her model continues to be unwavering in its dedication to work with households as a substitute of factories. By avoiding large-scale manufacturing, Freya Rose ensures that generations of expert artisans are supported in addition to guaranteeing the sturdiness of her designer items. Claiming a lifetime of over 5 a long time when the correct care is utilized, Freya Rose’s collections are positive to grow to be coveted heirloom gadgets.

An Elegant and Subtle Shoe Model

With the assistance of the Prince’s Belief Enterprise Programme, Freya Rose was capable of channel her creativity and expertise right into a sustainable enterprise. It has since flourished right into a beloved British model that designs luxurious equipment and demi-fine jewelry alongside an iconic choice of heels. Whereas her first capsule assortment of bridal jewelry was launched in 2016, it was not till her 2021 assortment that she was catapulted to heights beforehand unthinkable. Throughout a go to to Wolverhampton in Might 2021, Kate Middleton was photographed carrying Freya Rose’s freshwater pearl Mini Hoop Earrings. This exceptional royal status has since earned Freya Rose options in Vogue, The Impartial, and Grazia journal.

Catherine, Princess of Wales carrying Freya Rose earrings

The Duchess of Cambridge is just not the one celebutante that has fallen for Freya Rose, nevertheless. Kate Moss has sported the Kate Petite purse on three separate events, the newest sighting being her journey to Rome in 2021. Rihanna wore the glistening Aurora champagne heels for her 2019 Fenty Marketing campaign, and English singer-songwriter Pixie Lott debuted the Helena heel — an opulent tie-up quantity with mirrored accents — on the 2017 Brit Awards.

For Freya Rose, this 12 months has been nothing wanting stratospheric. The label has begun working with luxurious division retailer Harvey Nichols, in addition to increasing into the worldwide market with their concession stands in Barcelona and Vienna. With 70% of their income now being generated within the US, their bespoke designs have, unsurprisingly, managed to wholeheartedly allure these throughout the pond. Freya’s crowning achievement, nevertheless, is a trigger near her coronary heart. Having grow to be an investor for the Prince’s Belief, she has since raised cash for the group and returned to her roots with a black-tie gala occasion, hosted at The Queen’s Lodge in Southsea earlier this month. 

What’s New At Freya Rose: The Regal 54 Assortment

Freya Rose’s new assortment ‘Regal 54’ revels within the freedom of a post-lockdown world with an explosive blast from the previous. Impressed by the decadence of Tudor trend in addition to the electrifying events of former disco nightclub Studio 54, this gorgeous assortment accommodates Freya Rose’s private favorite heel: the Cher Verde. An emerald inexperienced shimmer suede heel that options gold mirroring and abalone shell on the heel, the Cher Verde provides a vivacious and glamorous splash of color to any outfit. For an on a regular basis strategy to interval opulence, go for the Zahra Noir heel or Jasmine Noir boot which mix pearlescent panelling with traditional black leather-based and suede. 

Launched alongside Regal 54 is Freya Rose’s newest assortment of assertion jewellery, ‘Woven for Ladies’. Made with 22-carat gold vermeil, these designer items are hand-crocheted utilizing a specialist East Indonesian craft. With just a few artisan jewelers nonetheless capable of accomplish this particular weave, every bit — from the glowing amethyst hoops to the fragile gold cuffs — is a treasured time capsule. Once more, Freya Rose proves itself a model that celebrates outspoken and audacious femininity,  the gathering’s idea being that the weave, ‘while mild, delicate and female… holds such energy, reflecting how girls are stronger collectively.’ 5% of the earnings created from every buy have been pledged in the direction of women-focused campaigns. 

With a fascinating backstory, beautiful craftsmanship, and steadfast dedication to moral apply, Freya Rose is a British heritage model within the making. Having lately obtained royal acclaim, the way forward for Freya Rose will definitely be one to look at, because the model makes its first foray into the worldwide market.

Article Written by Dea Jusufi