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Inventive Sparks Fly in New Lexus Marketing campaign

Inventive Sparks Fly in New Lexus Marketing campaign

Written by Xavier— Posted in janvier 21, 2023

Min Reading Time

Argentinian freestyle rapper Ecko

In its new advertising and marketing marketing campaign, “Emotional Sparks,” Lexus celebrates its dedication to engineering automobiles that ship the liberty, pleasure, and inspiration drivers must spark their inventive visions. To deliver the marketing campaign to life, Lexus partnered with a bunch of musical artists who achieve first-hand expertise with improvements like Lexus Teammate™ Superior Drive Expertise discovered within the new LS500h, Distant Park and Plug-In Hybrid Electrical know-how on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine efficiency of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborate (for the primary time) to create an authentic music observe impressed by innovation and efficiency.  

Titled “No Ceiling,” the observe was created by three-time Grammy nominated, American document producers and songwriting duo Nova Wav, Korean-American R&B artist Audrey Nuna and Argentinian freestyle rapper Ecko, and is out there on main streaming platforms. For the music video, famend dancer and choreographer Zak Ryan Schlegel introduced the music to life. Each the music and music video are stay at

Korean-American R&B artist Audrey Nuna

“’No Ceiling’ captures that limitless feeling you have got whenever you’re driving and your favourite music comes on,” stated Nova Wav, Warner Chappell Music songwriters. “We liked producing this observe with Audrey and Ecko and seeing Zak’s strikes. The vitality of our collaboration comes by means of within the video and the commercials.”

“At Lexus, our inspiration comes from our friends, and this marketing campaign superbly showcases the perfect of Lexus’ visitor passions, vitality and pleasure,” stated Vinay Shahani, vice chairman of Lexus advertising and marketing. “Prioritizing how our friends really feel whereas driving and proudly owning a Lexus is essential and supplies the spark for us to develop cutting-edge options like our all-new multimedia system known as Lexus Interface and Teammate™ Superior Drive know-how.” 

Whereas the “No Ceiling” music video supplies an general have a look at the collaboration, 4:30 TV spots give attention to the person artists and songwriters. Every spot options an excerpt of “No Ceiling” and its inspiration: 

Plug In, Play Loud” – Nova Wav listens to Audrey Nuna’s vocals whereas navigating metropolis streets on electrical energy within the new 2022 NX plug-in hybrid car.  “Arms To The Sky” – Audrey Nuna’s lyrics take form as she will get behind the wheel of the 2022 LS 500h, activating the all-new Lexus Teammate™ Superior Drive know-how.    

La By way of Rapida” – Warner Chappell Music’s Ecko is invigorated by the efficiency of the IS 500, crafting his verses as he pushes the throttle. 

The Asphalt Stage” – Zak Ryan Schlegel brings a dancer’s perspective as he performs actions impressed by the NX 350h’s Distant Park, a perform of Superior Park.

American document producers and songwriting duo Nova Wav

The ‘Emotional Sparks’ TV spots will air throughout primetime, late evening and sports activities, together with the NFL, faculty soccer, NHL and Premier League. The marketing campaign additionally consists of superior TV, digital, social, print and out of house.

A wide range of media partnerships will present content material celebrating progressive inventive processes. In partnership with Playbill, The Instances Sq. Alliance and The Broadway League, Lexus would be the Auto Presenting Sponsor of Curtain Up!, a three-day celebration marking the return of Broadway to the guts of Instances Sq.. Extra media partnerships will roll out over the approaching months.  

Photographs courtesy of Lexus






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