Courtesy of Alive Protection for On Location
When the “world’s best collector automotive public sale” rolled into Palm Seaside final month, automotive aficionados knew they had been in for one thing particular. Situated on the South Florida Fairgrounds, the 2023 Barrett-Jackson Palm Seaside Public sale befell April 13 to fifteenth.
From Thursday by way of Saturday, company loved every thing from outside exhibitor shows with official merchandise to a efficiency monitor that includes thrill rides and sizzling laps. One of the crucial luxurious methods to have a good time the public sale in fashion although was by way of the unique VIP Expertise packages supplied by On Location Occasions.
Courtesy of Alive Protection for On Location
From lavish connoisseur meals and beverage choices to premium seating, we needed to learn the way the partnership between On Location Occasions and Barrett-Jackson happened.
“We had been looking for a wedding between our audience and providing a VIP upscale expertise that we may tie in regionally at every location,” mentioned Kevin Harrington, vp, shopper communications of Endeavor, which owns On Location Occasions. “The Barrett-Jackson piece is new. They grew to become part of the Endeavor household final 12 months. On Location has been round since 2015.”
Courtesy of Alive Protection for On Location
Whereas greatest recognized for internet hosting VIP Experiences on the Tremendous Bowl, they’ve lately expanded their roster of shoppers.
“The most important notion was that we had been solely to the NFL with Tremendous Bowl occasions,” Harrington mentioned. “As soon as Endeavor got here in, the On Location experiences grew to not simply NFL-specific occasions. Now, we host experiences at Vogue Week, the US Open in June, the UFC Struggle Week in July in Vegas, March Insanity and the Indy 500, to call a couple of. We’re additionally doing a little issues abroad with The Ryder Cup. It has been loads of enjoyable to have the ability to supply a one-of-a-kind curated expertise for followers attending these occasions.”
Courtesy of Alive Protection for On Location
Christina Albee, vp of distinctive occasions for On Location, believes it’s their commonplace of excellence that units them aside.
“In case you are internet hosting a giant occasion, we guarantee customers have a tremendous, elevated expertise at that occasion,” she mentioned. “From buy to reminiscence, we need to make sure they’ve a superb journey. We don’t simply promote tickets; we wish it to be a memorable expertise.”
Courtesy of Alive Protection for On Location
Albee mentioned the suggestions they’ve obtained has been nothing in need of wonderful critiques.
“Individuals who attend Barrett Jackson love vehicles, so we had a ‘Experience Throughout the Block’ alternative the place you get to sit down within the automotive whereas it goes on stage for public sale,” she mentioned. “That was a brand new ingredient we dropped at the bundle in Palm Seaside. We needed to complement the visitor expertise. Some individuals come for a selected automotive, and there’s a lot of bidding occurring. It’s thrilling to attend one among these reveals. It truly is a thrill experience.”
Maintain a watch out for his or her upcoming Las Vegas present being held June 22-24, and New Orleans September 28-30.
