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New Inventive Collaboration of Excessive Design and Heritage

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New Inventive Collaboration of Excessive Design and Heritage

Written by Xavier— Posted in September 22, 2023

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Singita and internationally acclaimed designer Thebe Magugu have launched into a collaborative journey to showcase 9 extraordinary high-design items, celebrating Africa’s wealthy heritage tales by means of illustrations of Mom and Youngster by Phathu Nembilwi. He rose to prominence after he obtained the highly-coveted LVMH Younger Trend Designer Prize in 2019 and as a finalist within the 2021 Worldwide Woolmark Prize. His beautiful clothes can be accessible for buy at Singita’s lodges in South Africa, within the Boutique & Gallery house. This can be a pure extension of the 2 artwork galleries launched at Singita Sabi Sand and Singita Kruger Nationwide Park in 2022, solely centered on African artwork.

The ‘Heritage Sequence’ is a set of 9 clothes depicting mom and youngster from 9 African cultures. Magugu collaborated with a gifted illustrator, Phathu Nembilwi, to seize the essence of every tribe – the age-old customs and joyous, maternal love. Every costume on this assortment represents South Africa, Lesotho, Malawi & Swaziland’s 9 outstanding tribes: Va Tsonga, Ndebele, Vha Venda, Zulu, Basotho, BaPedi, Xhosa, Tswana, Swati.

Says Thebe, “Seeing the ladies in my household have to hold kids on their again and provides on their head all the time jogged my memory of Afro totem poles; a showcase of utter bodily and symbolic energy, and I needed to pay homage to this reminiscence.”


South African-born Thebe Magugu is a rising star in worldwide trend, placing the modern African narrative into the highlight along with his unimaginable creativity and talent to translate heritage into a contemporary world. Since 2017, Thebe has launched eleven solo collections beneath his namesake label, in addition to a number of capsules in collaboration with Dior, Adidas, and AZ Manufacturing facility.

The hyperlink between Singita’s 100-year function, and Thebe Magugu’s ‘Heritage Sequence’, is a like-minded dedication to the preservation and safety of Africa’s most useful belongings – susceptible wilderness for Singita; and touching heritage tales and African cultures for Magugu. Singita proudly celebrates modern design and creativity in Africa and takes affect from the continent in lots of facets of the visitor expertise from native substances and flavors in menus; to artwork and design discovered on the lodges, in addition to wellness therapies utilizing conventional strategies.






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