Nicely-known cereal model Kellogg’s have unveiled a brand new kind of cereal that the corporate describes as “snow like” and that consuming it “cools your mouth.”

Working with The Elf on the Shelf franchise which is massive in North America and rising in recognition around the globe, Kellogg’s have unveiled their new ‘Elf on the Shelf® North Pole Snow Creme Cereal’ and declare in a media launch that it’s, “…our first-ever cereal that deliciously cools your mouth as you take pleasure in it.”

Alas although, the cereal won’t but be accessible in Europe. The corporate say that their North Pole Snow Creme Cereal shall be accessible solely at Walmart in North America and just for a restricted interval, beginning in October.

The cereal “mixes a flurry of frosted star items and mini marshmallows. Every spoonful will remind you of creamy, candy, vanilla ice cream;” Kellogg’s promise, including that the cereal presents a  “particular, slow-release flavour ingredient that awakens the senses,” so you possibly can “take pleasure in a singular expertise such as you simply took a chunk out of a contemporary made snowball.”

“The Elf on the Shelf and Scout Elves have joined our households and hearts as a beloved vacation custom, igniting creativity and sparking vacation pleasure for your complete season,” mentioned Sadie Garcia, director of name advertising at Kellogg Firm, including, “With this new cooling cereal, we’ve dreamt up another approach households can carry the surprise of the season house, this time with a cereal that’s simply as scrumptious as it’s magical.”