SommCon 2024 was held from October 5 to October 7 in San Diego, CA.

This three-day convention introduced collectively wine and spirits professionals from throughout the trade. This yr’s occasion featured a mix of instructional periods, tastings, and networking alternatives designed to raise trade information and foster collaboration. Attendees had the possibility to interact with main specialists, take part in competitions, and discover the newest trade developments.

The primary day of the occasion kicked off with the Concours d’Vin and Concours d’Spirits judging, the place trade specialists gathered to judge standout wines and spirits. The Girls in Craft Discussion board featured discussions led by ladies within the trade, specializing in management and innovation. The day additionally included a energetic Welcome Reception, the place attendees and exhibitors linked in an environment full of distinctive wines and spirits. As exhibitors arrange for the most important skilled commerce tasting within the nation, it was clear that this was simply the begin to to an thrilling weekend.

The joy continued on Day 2 with the announcement of the winners from the prior day’s competitions. SommCon producer Michelle Metter opened the day with remarks and an announcement concerning a brand new collaboration with The SOMM Journal. Attendees had the chance to interact in hand-on schooling, discover the Beverage Expo, and take part within the Champagne Video games. The day concluded with the SommChill Celebration, offering an ideal wrap-up to a day full of studying, tasting, and networking.

Day 3 commenced with a significant mentor/mentee breakfast, connecting scholarship recipients with trade leaders. Dr. Monique Bell of Fresno State led a strong session on racial inclusion progress within the wine trade. The day was abuzz with the commerce tasting, the place attendees participated in Champagne Video games, explored tastings of the Paso Robles AVA, and acquired profession recommendation from trade specialists. The conclusion of SommCon got here with the RNDC Fall Portfolio Tasting.

A heartfelt thanks goes out to all attendees, educators, exhibitors, sponsors, volunteers, and workers who contributed to the success of the SommCon Convention & Beverage Expo 2024. For individuals who missed the motion, a number of periods had been recorded, and a SommCon Digital Convention will probably be out there early subsequent yr.