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G-Star Launches World’s First AI-Designed Denim Assortment

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G-Star Launches World’s First AI-Designed Denim Assortment

Written by Xavier— Posted in avril 5, 2023

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The world’s first trend model to carry an AI-generated design to life with the AI Denim Cape.

Manufacturers proceed to find the chances of AI-generated trend.  The denim specialists at G-Star RAW are taking issues to the subsequent degree, as the primary trend retailer to take an AI-generated design off the display screen and into the workshop. The result’s a novel piece of denim couture, displaying how AI is being utilized in the actual world. 

To create the progressive garment, named the “AI Denim Cape,” G-Star RAW’s core design staff labored along with synthetic intelligence app Midjourney to give you 12 distinctive designs, utilizing a sequence of prompts. The 12 ensuing ideas are a novel mixture of innovative know-how and timeless design.

One AI-generated idea was then chosen to be dropped at life by hand within the G-Star atelier – leading to an unique RAW denim couture piece.  Made from premium uncooked denim and that includes futuristic 3D ‘G’ shapes on the arms, an adjustable waistband, detailed stitching patterns on the chest and refined G-Star branding on the left internal facet, the AI Denim Cape combines new age know-how with G-Star’s signature design aesthetic. As a one-of-a-kind garment, it showcases G-Star’s denim experience and precision craftsmanship. Craftsmanship that solely people are able to. 

From Chat GPT to Midjourney, synthetic intelligence is quick changing into important for work and life. But, fairly than seeing AI as a competitor, G-Star RAW has embraced it as a inventive collaborator – utilizing synthetic intelligence to push the bounds of denim design in an progressive partnership between know-how and human craft.                                       

« Innovation is ingrained within the G-Star DNA. We imagine in giving our trend designers the liberty to carry their goals via AI, » mentioned Gwenda van Vliet, CMO of G-Star RAW. « Whereas anybody might make a design utilizing AI, at G-Star RAW, now we have the craftsmanship to make these designs into actual clothes. We must always see AI as enhancing the inventive course of, fairly than taking it over.”                                             

The newly designed AI Denim Cape will finally be displayed on the G-Star RAW Antwerp retailer in Belgium, because the world’s first garment designed by Synthetic Intelligence and created in actuality.






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