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NEW WEST Shares a Image Postcard Excellent World

NEW WEST Shares a Image Postcard Excellent World

Written by Xavier— Posted in April 1, 2023

Min Reading Time

Leslie + Wolfgang Waggoner

As a child from California, I’m fairly typical; I used to be born elsewhere however grew up in Silicon Valley. The place itself was on the cusp of the growth that ended within the mid-Eighties. The custom of innovation in Silicon Valley is baked into the tradition. One of many distinctive elements of the early interval (1935-1955) is advised by authors/curators Wolfgang Wagener and Leslie Erganian by means of the artwork of the ‘image postcard’. NEW WEST is a sublime and superbly designed espresso desk e book launched by HIRMER publishing which options the historical past of the industrial postcard to assist us perceive its place in structure, city planning and mass communications.

The way it all started at some point at a Tag Sale

How did they begin on their artistic journey that culminated within the publishing of this e book? They share their discovery from a neighborhood tag sale “…one sunny Saturday morning throughout the spring of 2014…the singular discover of a mid-century linen postcard…”  started their quest.  It was a hand coloured picture of the San Francisco city topography.  This set them off on an eclectic journey that later grew to become a passionate pastime.  The authors realized the postcards had a narrative to inform.  Somewhat “snapshot of historical past” was not solely superbly crafted however was additionally a blueprint of the expansion and innovation of the American West and a pictorial historical past. 

Leslie + Wolfgang Waggoner – Las Vegas as seen by means of a Classic Postcard.

The Nice Western Enlargement of Innovation and Urbanization

Folks world wide have all the time been interested in tales of the West captured in movies, magazines or by means of a favourite movie star. The imagery by now’s exhausted.  The cliches of the OLD WEST have misplaced their energy to encourage.  However these image postcards function a panoramic view,  native landmarks, civic buildings or monuments with an intensely saturated coloration on a sublime textured floor. They’re value a better look.

The authors organized the postcards into teams. They needed to create the expertise of strolling by means of an artwork gallery. Listed below are the classes that assist us to grasp their imaginative and prescient:

INNOVATION – Achievements of Invention & TechnologyLANDSCAPE- Each Pure and ManmadeFORGING A FRAMEWORK – Infrastructure of City EnvironmentsARCHITECTURE – Landmarks of Historical past and InventionENTERTAINMENT- Hollywood & The Western PanoramaFANFARE FOR THE COMMON MAN – Postcard as Accessible Media

Leslie + Wolfgang Waggoner

Every part of the e book is an exploration of the important thing elements of Western regional historical past and tradition.  From a textual content that informs you to the coloured tabs that information you.  The e book is a page-turner with new insights in every part.  The image-postcard served as a reminiscence whereas it additionally conveyed a private message. As early “social media” these postcards are a novel a part of an American graphic artwork type. The postcard, “a miniature artwork type wealthy in historic significance” is lastly given its due on this superbly designed artwork e book that’s good to share in your espresso desk or with pals as a present. 

I hope you take pleasure in it and can share it with pals who love the Western States as a lot as I do.  

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