Who is aware of how or why fashions and tastes change? Leather-based, which was utilized in medieval physique armor, wanted just a few centuries to point out up in unique outfitters. Artificial materials, as soon as revolutionary, skilled a fall from grace with the emergence of each a fashion-centric and eco-conscious public, solely to return to favor as new, extra snug synthetics appeared to dress an exponentially rising inhabitants. None of that is particularly shocking. Change lies on the coronary heart of trend.
Nevertheless, there are some constants within the clothes market, significantly as regards material. Wool has been round for millennia. So has cotton. Linen, a typically prized, typically not so prized material, was used as clothes and royal burial shrouds way back to the traditional Egyptians.
Immediately linen is having fun with one thing of a vogue. It’s utilized in high-end material, bedding, and garments. 100% Capri, for instance, a producer of modern, high-quality, linen-based Italian clothes, has mainstreamed linen as its material of alternative. As the corporate’s founder, Antonino Aiello, rhapsodizes, “I really like linen. Linen is a timeless magnificence, it’s purity and perfection.”
It’s additionally among the many coolest (in each senses of the phrase) supplies for summer season garments. The extra linens are washed, the softer it will get. Amazingly, washing doesn’t have an effect on its easy, virtually sensual really feel nor does it shrink the linen since its fibers have very low elasticity. Profiting from these properties, Aiello observes “We use linen as if it have been a part of your pores and skin, it’s a pure pleasure to put on. For us it’s not only a material, it’s the essence of simplicity and the purity of magnificence.”
To make sure 100% Capri will get solely the best product, Aiello purchases his linen solely from non-GMO producers who reject using defoliants and don’t depend on their output on irrigation. In consequence, his premier, to not say, luxe, males’s and ladies’s clothes traces are each biodegradable and hypoallergenic. Aiello believes lovely clothes ought to exist in concord with a wholesome surroundings. His insistence on the purity of his product begins from the bottom up. In a world saturated with quick trend manufacturers polluting our surroundings, 100% Capri is a welcomed pioneer on the subject of sustainable clothes.
For the reason that availability of linen is, comparatively talking, restricted, it tends for use principally in high-end clothes. 100% Capri garments typically flip up on celebrities and different excessive web price people, significantly throughout holidays the place linen’s aesthetic virtues, mixed with its light-weight and straightforward maintenance, make it the material of alternative. To assist this desire, 100% Capri maintains boutiques in trip spots from the Greek Islands to the French Riviera. Ibiza, Miami, and Portofino are a number of the many different locations 100% Capri shops could be discovered.
So to reply the query, can a high-end clothes market co-exist with an ecological conscience? 100% Capri suggests it may possibly. The sunshine, breathable, hypoallergenic material sourced from environmentally acutely aware producers and reworked into modern items by expert Italian craftsmen means that, on this specific case, you can have your cake and eat it too.
Discover out extra about Antonino Aiello, 100% Capri, and these ecologically sustainable and trendy garments at 100capri.com
